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Articles by Admin

Virtual engagement is here to stay: Maximizing sales force effectiveness through personalized marketing

Dennis Fournogerakis, Esin Izat, and Dan Wetherill on transforming forecasting for orphan drugs

David Laros identifies the keys to personalized marketing success in 2021

Debbie Rabishaw named a Top 50 HR Professional

Justin Khalifa on the importance of data management in pharma marketing

Kevin Frymire on virtual promotion and pharmaceutical sales in a post-COVID-19 world

Report finds orphan drug manufacturers struggle with data management

Mainsail™ Forecast named one of PM360 Magazine’s most innovative products of 2020

Dan Wetherill on using analytics to boost patient compliance

Cloud-based solution from Beghou helps life sciences companies develop more robust forecasts

Janardhan Vellore on how biopharmas can adapt go-to-market strategies in wake of COVID-19

Piotr Kula on how to overcome pharma’s data overload

Orphan drug manufacturers can boost confidence in forecasts with more transparent, data-driven models

Beghou opens Boston office, expanding footprint on east coast

Janardhan Vellore on patient engagement in the age of COVID-19

Esin Izat on using marketing research to inform brand stories