Omnichannel
Turn data-driven strategy into agile execution and personalized engagement that drives influence.
Align teams to a unified omnichannel plan
- Omnichannel readiness assessment
- Planning and roadmap design
- Model design and GTM strategy
- Use case prioritization based on impact and feasibility
Make personalization real and repeatable
- Unified customer view across channels
- Dynamic segmentation and audience clustering
- Customer profiling, preference and affinity
- Tailored content and engagement by audience and journey stage
Orchestrate execution across teams and tools
- CRM and content platform integration
- Campaign operations and optimization
- Promotional engagement, attribution and performance tracking
- Omnichannel insights and reporting
The Beghou Arc Platform
The modern commercialization platform - configurable to your situation, grounded in data excellence and life sciences best practices.
Start with your need. Connect to anything. Evolve on your terms.
I’d rather have the Beghou omnichannel team - even if it meant running leaner in the field.
Organizational readiness and strategy
To ensure you achieve omnichannel success, we help you define a clear vision, build a practical roadmap, and access the hands-on support you need to turn your strategy into meaningful results.
- Actionable playbooks for use case activation, roles/responsibilities, and governance
- Phased implementation plans with a crawl–walk–run approach
- Refinement through a data-driven feedback loop/measurement framework
Customer 360
A unified view of stakeholders drives personalized engagement and smarter decisions. We help you synthesize data from all your sources, so you always have the full picture for each HCP, HCO, and patient.
- Data aggregation from CRM, digital, field, events, and third-party sources
- Profile enrichment with behavioral, transactional, and contextual data
- Rich data to inform content and channel decisions
- Identity resolution frameworks that ensure precision at scale
Prediction: alerts, triggers and suggestions
Using our AI-driven solutions, we help you establish proactive suggestions and real-time alerts so reps and marketers always know the best way and time to connect with each audience.
- AI/ML-derived next-best-actions based on behavioral and clinical data
- Triggers for specific events (e.g., new script, missed refill, diagnosis, adverse event)
- Real-time alerts to guide when and how to engage key segments
- Incorporation into omnichannel targeting
- Channel affinity models based on engagement patterns, rep interactions, and more
Campaign operations and optimization
Streamlining marketing workflows enables true personalization at scale.
We help you align messages with customer needs and automate workflows across your favorite platforms so you can deliver timely, relevant communications at each stage of the journey.
- Message alignment with customer needs, clinical relevance, and brand objectives
- Automation of workflows within platforms like Veeva, Salesforce Marketing Cloud, Adobe Experience Cloud
- Logic-based sequencing, personalization, and A/B testing to deliver tailored experiences
- Integration with CDPs and CRM for end-to-end data flow and orchestration
- Delivery of timely, relevant communications across touchpoints
Harmonization of omnichannel
A seamless customer experience means that every interaction reflects your brand’s full value, consistently across all touchpoints.
We help you connect your data, platforms, and teams in ways that make sense for how you interact with your customers.
- Alignment across marketing, medical, field, and access
- Definitions of shared metrics and workflow integrations to drive consistency
- A harmonized experience that reflects the full value of the brand
A strategy you can actually activate
We help you define what omnichannel success looks like for your brand and give you the structure to deliver it.
Our approach connects strategy to execution so plans don’t just sit on paper - they work in the real world.
Signals and insights you can trust and act on
Alerts, triggers, and targeting are built with your teams, not just for them.
We use advanced analytics built on transparent, high quality and agile data foundations, not just to track outcomes, but to guide next best actions with confidence.
Flexible, integrated technology and ops
No more rigid systems or campaign bottlenecks.
We configure your tech stack, data, and workflows for flexibility, speed, and compliance - so you can move quickly without compromising quality or control.
Last-mile support that sticks with you
You get senior, hands-on experts who stay involved from blueprint to rollout, connecting the dots across strategy, systems, and teams.
We partner with you to drive results that show up in the field.
Blend digital and field sales promotion for omnichannel success: 4 takeaways from a launch success
Key lessons from launching an oncology therapy through omnichannel orchestration
The oncology omnichannel blueprint
Run an omnichannel performance check with us
We’ll uncover what’s working, where to improve, and how to take your engagement further.
