Patient solutions
See a fuller patient journey, discern what matters - and design engagement that resonates
How we help
Finding and reaching the right patients - early enough and with real context - is still too hard. Structured data misses key signals. Unstructured data goes untapped. Programs are often too rigid to reflect real-world care or adapt when patient needs evolve.
Beghou teams up with you to tackle these challenges and make your patient solutions work in these key areas.
Ground strategy in the right data
- Patient data strategy
- Integrated patient data ecosystem
- Bespoke ontologies and knowledge graphs
- Patient-centric go-to-market strategy
Support the right patients, faster
- Patient identification
- Persona segmentation and personalization
- Integrated patient journey
- Patient behavior and attitudes
Adapt as journeys evolve
- Journey performance analytics
- GenAI-based patient engagement
- Patient support strategy
- Digital twin modeling
Strategy
Data and Analytics
Technology
Execution
The Beghou Arc Platform
The modern commercialization platform - configurable to your situation, grounded in data excellence and life sciences best practices.
Start with your need. Connect to anything. Evolve on your terms.

When I started at this company, we shared a vision of launching with data and analytics at the center of everything we do. Two years later, our vision has largely come to life – and Beghou has been a key part of making that happen.![]()
What it looks like in action
We drive commercialization that works. How we do that always depends on you, your patients, and your business, but these are a few of our use cases.
Integrated data ecosystems
Whether you’re unifying disconnected data or building a therapeutic-specific foundation from the ground up, we help you design integrated ecosystems:
- Specialty pharmacy, patient hub, support, and service data
- Claims, EMR with chart audits, digital devices, website notes, and DTC sources
- Clinical and unstructured sources like provider notes and call logs
- Consumer-level data, such as media and channel behaviors

Patient identification
We apply structured and unstructured data techniques to help you uncover missed or misdiagnosed patients, then connect them to the right HCPs for earlier intervention and engagement. Programs often include:
- NLP-based signal extraction from clinical notes and EMRs
- Predictive modeling to prioritize patient profiles
- HCP mapping and activation strategies for timely outreach

Patient segmentation and engagement
Using digital twin technology, we can help you understand and segment patients with greater detail and accuracy to improve their disease and brand experience. Together we can build rich profiles that yield actionable insights to focus engagement strategies, such as:
- Disease education
- Treatment information
- Adherence nudges

Integrated patient journeys
Understand the full patient experience across clinical, emotional, behavioral, and access dimensions.
- Voice-of-patient and RWD insights
- Journey mapping across treatment channels
- Barrier, drop-off, and need identification
- Engagement and support opportunity mapping

Contextual AI models
Together, we can harness agentic and generative AI's scalability, efficiency, and precision to find, engage, and treat more patients with your innovative therapies. We work with the latest models, and tailor and train them for each application, including:
- Patient finding
- Real-world evidence (RWE) creation
- Disease coaches

Our approach
The value of patient centricity is clear. But making it work across data, technology, and teams is where it often breaks down. That’s where we focus our efforts.
N=1 design
You get an n=1 approach to patient solutions with Beghou, rooted in seeing the people behind the patients.
It means every program reflects clinical realities and patients’ lived experience and everyday needs, leading to more relevant, timely and effective engagement.
Clarity for complex data and journeys
We connect and contextualize fragmented clinical, behavioral, emotional, and access data using AI-based therapeutic ontologies.
Solutions are tailored to reflect the specific realities of your brand, therapy and patient journey.
Right-fit, agile technology and operations
We configure data infrastructure, platforms, and workflows to fit your population, internal structure, evolving needs and shifting market dynamics.
Your execution always stays responsive, connected, and scalable.
Accountability through last-mile execution
We treat your team and priorities like our own, bringing consistency, care, and ownership to every project.
You get high touch, senior experts who bridge strategy to execution and stay in the trenches to make it work for field, support, and access teams.
Meet our team
When you team up with Beghou on patient centricity, you’ll work directly with one of our expert Partners. Each one has years of experience and deep knowledge of the area, so you’re in good hands, for the long-run.

Vishal Singal
Partner
Vishal Singal has more than 20 years of experience guiding life sciences commercial leaders on patient-centric solutions from strategy to execution across the product life cycle. Vishal partners with clients to enable successful launches in rare disease, cell and gene therapy, oncology, and other specialty markets. He has launched multiple products globally and has helped companies improve patient outcomes through analytics and data science innovation, digital health, and integrated data ecosystems. He previously led the Patient Solutions Practice at Axtria and held leadership roles at IQVIA, Accenture, and PwC. Vishal earned an MBA from Indiana University’s Kelley School of Business and an architecture degree from Punjabi University in India.

Sonam Dubey
Partner
For nearly two decades, Sonam Dubey has helped life science companies implement launch and commercialization strategies. At Beghou, Sonam works with clients on omnichannel strategy, patient centricity and launch planning. Prior to joining Beghou, Sonam was a Partner at Clarivate. She earned a Post Graduate Diploma in Business Management from FORE School of Management, New Delhi and a bachelor’s degree in statistics from Mount Carmel College.

Pradeepta Mishra
VP, AI Innovation
Pradeepta Mishra is a distinguished AI leader with more than 20 years of experience in Applied AI, Deep Learning, NLP, Computer Vision and Data Science. He is known for his cutting-edge contributions to AI-driven product development across industries and is passionate about creating practical Explainable AI solutions. Pradeepta has been named a 40Under40 Data Scientist in both 2019 and 2020, who filed 17 patents (6 granted), and has authored 11 books published in Japanese, Spanish and English. He is a TEDx speaker, startup advisor, and AI/ML trainer and serves as a visiting faculty at leading academic institutions including the Indian Institutes of Technology (IITs) and Indian Institutes of Management (IIMs). Pradeepta is pursuing a Ph.D. in AI at REVA University and holds a bachelor’s and master’s degree in economics from Utkal University.
Resources and insights
Caught beneath the surface: the hidden potential of patient data
4 keys to building patient-centric commercial data warehouses
Payer strategies and patient support in the age of AI
Uncover critical patient engagement points
Get a nuanced and in-depth view of your patient’s disease and treatment journey with a multi-layered approach that combines clinical, behavioral, emotional, and access insights.