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Patient solutions

See a fuller patient journey, discern what matters - and design engagement that resonates

How we help

Finding and reaching the right patients - early enough and with real context - is still too hard. Structured data misses key signals. Unstructured data goes untapped. Programs are often too rigid to reflect real-world care or adapt when patient needs evolve.

Beghou teams up with you to tackle these challenges and make your patient solutions work in these key areas.

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Ground strategy in the right data

  • Patient data strategy
  • Integrated patient data ecosystem
  • Bespoke ontologies and knowledge graphs
  • Patient-centric go-to-market strategy

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Support the right patients, faster

  • Patient identification
  • Persona segmentation and personalization
  • Integrated patient journey
  • Patient behavior and attitudes

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Adapt as journeys evolve

  • Journey performance analytics
  • GenAI-based patient engagement
  • Patient support strategy
  • Digital twin modeling

Strategy

Data and Analytics

Technology

Execution

The Beghou Arc Platform

The modern commercialization platform - configurable to your situation, grounded in data excellence and life sciences best practices.

Start with your need. Connect to anything. Evolve on your terms.

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What it looks like in action

We drive commercialization that works. How we do that always depends on you, your patients, and your business, but these are a few of our use cases.

Integrated data ecosystems

Whether you’re unifying disconnected data or building a therapeutic-specific foundation from the ground up, we help you design integrated ecosystems:

  • Specialty pharmacy, patient hub, support, and service data
  • Claims, EMR with chart audits, digital devices, website notes, and DTC sources
  • Clinical and unstructured sources like provider notes and call logs
  • Consumer-level data, such as media and channel behaviors

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Patient identification

We apply structured and unstructured data techniques to help you uncover missed or misdiagnosed patients, then connect them to the right HCPs for earlier intervention and engagement. Programs often include:

  • NLP-based signal extraction from clinical notes and EMRs
  • Predictive modeling to prioritize patient profiles
  • HCP mapping and activation strategies for timely outreach

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Patient segmentation and engagement

Using digital twin technology, we can help you understand and segment patients with greater detail and accuracy to improve their disease and brand experience. Together we can build rich profiles that yield actionable insights to focus engagement strategies, such as:

  • Disease education
  • Treatment information
  • Adherence nudges

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Integrated patient journeys

Understand the full patient experience across clinical, emotional, behavioral, and access dimensions.

  • Voice-of-patient and RWD insights
  • Journey mapping across treatment channels
  • Barrier, drop-off, and need identification
  • Engagement and support opportunity mapping

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Contextual AI models

Together, we can harness agentic and generative AI's scalability, efficiency, and precision to find, engage, and treat more patients with your innovative therapies. We work with the latest models, and tailor and train them for each application, including:

  • Patient finding
  • Real-world evidence (RWE) creation
  • Disease coaches
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Our approach

The value of patient centricity is clear. But making it work across data, technology, and teams is where it often breaks down. That’s where we focus our efforts.

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N=1 design

You get an n=1 approach to patient solutions with Beghou, rooted in seeing the people behind the patients. 

It means every program reflects clinical realities and patients’ lived experience and everyday needs, leading to more relevant, timely and effective engagement.

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Clarity for complex data and journeys

We connect and contextualize fragmented clinical, behavioral, emotional, and access data using AI-based therapeutic ontologies.

Solutions are tailored to reflect the specific realities of your brand, therapy and patient journey.

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Right-fit, agile technology and operations

We configure data infrastructure, platforms, and workflows to fit your population, internal structure, evolving needs and shifting market dynamics.

Your execution always stays responsive, connected, and scalable.

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Accountability through last-mile execution

We treat your team and priorities like our own, bringing consistency, care, and ownership to every project. 

You get high touch, senior experts who bridge strategy to execution and stay in the trenches to make it work for field, support, and access teams.

Meet our team

When you team up with Beghou on patient centricity, you’ll work directly with one of our expert Partners. Each one has years of experience and deep knowledge of the area, so you’re in good hands, for the long-run.

Vishal Singal

Vishal Singal

Partner

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Sonam Dubey

Partner

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Pradeepta Mishra

VP, AI Innovation

Resources and insights

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Caught beneath the surface: the hidden potential of patient data

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4 keys to building patient-centric commercial data warehouses

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Payer strategies and patient support in the age of AI

Uncover critical patient engagement points

Get a nuanced and in-depth view of your patient’s disease and treatment journey with a multi-layered approach that combines clinical, behavioral, emotional, and access insights.