Customer engagement optimization
Make every field and digital touchpoint a precise, personalized moment
Optimize go-to-market model
- Engagement model of the future
- Sizing, structure, and optimization
- Call planning and optimization
- CRM strategy and enablement
Engage the right customers earlier
- Precision targeting and segmentation
- Target HCP identification
- Predictive scoring models for opportunity and conversion
- Measurement program design and operationalization
Accelerate influencer impact
- KOL influence mapping
- Influence mapping across networks and affiliations
- Tailored engagement for MSLs, educators, and access teams
- Next-best action alerts and insights
The Beghou Arc Platform
The modern commercialization platform - configurable to your situation, grounded in data excellence and life sciences best practices.
Start with your need. Connect to anything. Evolve on your terms.
My Beghou partners anticipated our needs, offered proactive recommendations, and connected the dots from our markets and business strategy to the most granular technical details.
Engagement model of the future
Design and benchmark customer-facing roles, creating roadmaps for human + AI-augmented field teams that align with evolving customer needs and market dynamics.
- Role strategy and coverage model design
- Benchmarking against market leaders and peer sets
- Roadmap development for AI-augmented and hybrid roles
- Integration of customer insights into role profiles and workflows
Sizing, structure, and optimization
We tailor field size, structure, and resource allocation to the unique dynamics of each local market. Using primary and secondary data, we identify opportunities to optimize coverage, improve alignment, and ensure strategies are market- and customer-led rather than product- or role-led.
- Role and structure design
- Territory sizing and resource allocation
- Local market data analysis
- Standardized codes for targeting and alignment
Precision targeting
We enable more dynamic, agile, cost-effective sales and marketing with precision targeting. It engages at the right time, with the right message, at scale. Our approach combines data excellence, deep domain and disease-specific experience, and best-fit solutions for digital pull-through and reduced acquisition costs.
- Smart targeting with ML-driven distinguishing features
- Promotional planning informed by predictive modeling
- Participation monitoring and scoring
KOL influence mapping
Accelerate therapy adoption and credibility with an agile and nuanced KOL engagement strategy. Our process integrates detailed customer data with other key data sources and leverages AI automation to deliver consistent, timely, personalized experiences that increase your impact.
- KOL identification and segmentation
- Network and influence analysis
- Engagement strategy design
- Compliance and governance
Measurement program design and operationalization
We design programs to track field performance, surface timely insights, and assess market changes. Mobile-enabled KPI monitoring, GenAI alerts, and competitive intelligence provide the data needed to adjust strategies quickly.
- Field KPI monitoring via mobile devices
- GenAI-enabled performance alerts and insights
- Market research on emerging competitors
- Competitive intelligence to guide strategy
Accelerate progress by building on what works
Start from your existing model, without having to reinvent the wheel.
We identify what’s effective, surface untapped levers, and accelerate changes that improve performance without wasted effort.
Pragmatic, battle tested innovation
You get solutions informed by the latest technologies - but only those that make sense for your brand, goals, and maturity.
Every recommendation is tested, proven, and tailored to your reality.
Adapt with the market, sustain data excellence
As the commercialization landscape changes, your foundation should adapt, not crack.
We design engagement strategies and workflows that flex with your needs but stay rooted in clear logic, consistent structures, and data rigor in every layer.
Senior partners from strategy through execution
From commercial strategy to the smallest technical detail, you get senior experts who stay with you.
That continuity - and our cross-functional approach - align sales, marketing, and medical teams around engagement that works.
Brand planning for microlaunches: how pharma can adapt to a more complex ecosystem
Three keys to developing holistic customer engagement models
The Three E’s: Keys to advancing patient centricity
Fresh perspectives for your customer engagement
Whether you’re building new or optimizing existing models, we’ll design and pull through engagement strategies that make sense for your business and drive measurable results.
