Commercial operations
Where data, intelligence, and execution work in sync - at your pace, in your ecosystem.
Build a reliable data foundation
- HCP data strategy and management
- Master data management
- Entity resolution and business rules
- CRM and field enablement
Align with clear plans and metrics
- Precision incentive compensation
- Territory alignment and roster management
- Pull-through and field engagement planning
- Real-time field visibility and transparency
Equip teams with trusted insights
- Performance and effectiveness
- Reporting and insights
- Integrated KPIs across stakeholders
- Self-serve and automated reporting tools
The Beghou Arc Platform
The modern commercialization platform - configurable to your situation, grounded in data excellence and life sciences best practices.
Start with your need. Connect to anything. Evolve on your terms.
I’ve brought in Beghou at each company I’ve joined over the past decade. They are my go-to for all of my sales ops and data analysis work. I always feel like I'm their number one client.
HCP data strategy and management
Accurate, actionable HCP data empowers more effective field execution, targeting and engagement. We help you move beyond static lists toward dynamic HCP data strategies that adapt with your market, brand priorities, and commercial goals.
- Integration of structured and unstructured data
- GenAI-assisted insight generation
- CRM and field force workflows that capture highly nuanced treatment and decision points
Data management
Data works best when it’s seamless, not stitched together. We combine our domain expertise, innovative technologies, and AI accelerators to help you eliminate operational friction in data.
- End-to-end data strategy and roadmap design
- Data warehouse implementation and optimization
- Master data management (MDM)
- Data hygiene and harmonization for advanced analytics and AI readiness
Incentive compensation
We build precision and flexibility into every stage of your IC process, making it work for the realities of your therapy and disease areas. Whether you’re planning for launch or optimizing a mature program, we help drive motivation in your field force without compromising ROI.
- Strategic IC design rooted in data for your specific therapy and disease area
- Goal setting, alignment, and administration
- Real-time tracking and payout reporting
- Integration with sales data and performance metrics
Commercial operations reporting and insights
We deliver field and executive reporting solutions for commercial operations, analytics and sales leaders - integrating enterprise data and collaborating across functions to provide a complete, trusted view of performance.
- Front- and back-end reporting design, development, and management
- Role-based dashboards and KPI frameworks
- Integration with omnichannel, market access, and patient data sources
- Enterprise reporting that scales across teams and systems
Performance and effectiveness
We help you make smarter, faster decisions with robust, connected analytics tailored to your brand, market, and customer realities. We build and configure tools and integrations, from launch to lifecycle management, to scale with you.
- KPI design and business intelligence (BI) dashboards
- Custom analytics frameworks aligned to strategic objectives
- Launch analytics, brand tracking, and performance insights
- Integration of claims, CRM, and market data for a single source of truth and stronger insight generation
CRM and field enablement
We help you get more from your CRM and channel that value to your field force. We’ll configure systems and workflows that support agile, informed customer engagement and simplify day-to-day execution.
- Integrated CRM and field workflows
- Next-best-action guidance at the point of engagement
- Streamlined execution tools for daily use
Data excellence-first approach
When data is clean, connected, and reliable, you stop firefighting and teams stop second-guessing.
With 30+ years in complex, data-intensive markets, we embed rigor behind the scenes so your teams spend less time reconciling reports and more time driving results.
Platform that fits your journey and ecosystem
Plan, manage, and measure commercial activities in one place, built on a powerful, connected data backbone.
Choose only what you need - best-in-class modules that integrates with your systems and scalable as your business evolves.
AI that earns trust and fuels action
We embed explainable AI into your commercial engine, not as a side project, but as a smarter way to work.
Our models are tailored to your disease state, validated in real workflows, and trusted by the field.
Accountability through last-mile execution
We treat your team and priorities like our own, bringing consistency, care, and ownership to every project.
You get high-touch, senior experts who bridge strategy and execution, and stay in the trenches to pull through with field, data, operations, and reporting teams.
The keys to building AI-enabled commercial operations
Operating without a commercial blueprint: empowering the field for niche therapy launches
The 5Ps of advanced HCP targeting
Pressure test your
HCP data strategy
Whether you’re building from scratch or optimizing what you have, we can assess your data stack and map a clear path to stronger targeting and performance.
