Keep pace with evolving payer expectations
What’s working in value and access?
Dynamic access strategies that adapt to shifting markets demands require a rethink of evidence generation, stakeholder engagement, and cross-functional planning.
Here’s how we’re seeing clients excel in market access:

Unified, single-view account planning
Replacing fragmented plans with workflows that bridge medical affairs, market access, and commercial teams for clearer insights, consistent execution, and faster pull-through.

AI optimization for value-based care
Using predictive models and machine learning to surface risks and outcome drivers sooner, powering value-based agreements and personalized patient support.

Dynamic, integrated evidence generation
Shifting from siloed studies to modular evidence strategies that link HEOR, RWE, and burden-of-disease insights, enabling tailored value communication and faster adaptation as data, markets, and needs evolve.
Fresh ideas for your challenges
We partner with clients to bring proactive problem-solving and innovative technology to address:
- How do we build payer strategies that withstand pricing and formulary pressure?
- How can SP, hub, and claims data be integrated into real-time access insights?
- How do we link RWE, HEOR, and burden-of-disease evidence to payer needs?
- How can analytics sharpen contracting, gross-to-net, and pull-through?
- How do we align account managers, MSLs, and trade teams on one plan?

Boosting market share with claims-based analytics
- 18% increase in product uptake
- Reduced rejection rates associated with drug ineligibility
Challenge: A pharma client’s blockbuster asset was losing share to a lower-cost competitor. The managed markets team needed to pinpoint geographic and payer-specific opportunities to regain momentum.
Solution: We analyzed plan-level disease claims data to identify regions with share gaps, high-impact plans, and barriers such as spillover and rejections. The team developed a targeted action plan to guide sales and managed markets efforts, driving market share recovery.

The Beghou difference
Tame fragmented data into focused, insight-driven access strategies.
We roll up our sleeves and work with your teams to turn your complex data landscape and evolving market dynamics into clear, payer-aligned value propositions and access strategies.
Whether you need to translate fragmented data into actionable, real-time insights, sharpen your story, or generate RWE that persuades payers, we help connect the dots between pricing, evidence, contracting, and market signals.
Our senior teams stay in the work, bringing decades of life sciences commercialization experience to every challenge, from GTN diagnostics to account-level analytics, to achieve precision that overcomes payer pushback.

In an increasingly budget-constrained healthcare environment, a robust product value story remains critical, but it's no longer sufficient to enable product success. You need real-world alignment across your data, your story, your strategy, and your execution.![]()

Resources and insights
Initial C> launches faltered. The next wave doesn’t have to.
4 keys to building patient-centric
commercial data warehouses
Payer strategies and patient
support in the age of AI
Boost payer impact with the right analytics and the right roles
Whether you're launching or defending share, we help align field roles and analytics to boost payer pull-through.