Market research
Get the full picture and guidance that actually works in real-world commercial plans.
Assess markets and opportunity
- Opportunity assessment and early forecasting
- TPP and trade-off testing for forecasting
- Disease and treatment flow mapping
- Demand forecasting studies
Prepare your launch strategy
- Message testing and baseline ATUs
- Patient journey research
- Stakeholder and influence mapping
- Adherence and switching analysis
Optimize brand performance
- Commercial and behavioral segmentation
- Channel and content preference insights
- Competitor and affinity mapping
- Ongoing performance and optimization
The Beghou Arc Platform
The modern commercialization platform - configurable to your situation, grounded in data excellence and life sciences best practices.
Start with your need. Connect to anything. Evolve on your terms.
Beghou has provided a level of quality that I’ve not experienced with any other vendor. Everyone they bring to the table is excellent and brings deep domain knowledge and understanding of my business.
Opportunity assessment and early forecasting
Test demand and forecast uptake for pipeline assets with precision.
We help commercial and BD teams understand market appetite, model risk, and make confident go/no-go decisions earlier in the asset lifecycle.
- TPP testing and demand modeling tailored to your product profile
- Adoption curve modeling and uptake risk assessment
- Competitive landscape and unmet need analysis to pinpoint opportunity
- Asset and indication prioritization to focus investment
Launch readiness and GTM planning
Get a clear view of your customer universe and what matters to them.
From refining positioning to informing promotional strategy, our pre-launch research gives you the insight to engage HCPs, KOLs, and patients with relevance and confidence from day one.
- ATU studies and message testing to validate and fine-tune brand strategy
- KOL segmentation and influence mapping to optimize outreach
- Customer behavior and perception insights to shape campaign strategy
- Targeting and positioning refinement based on real market signals
Patient journey research
Understand the clinical, behavioral, and emotional context behind treatment decisions.
Our patient journey research helps commercial and medical teams identify the right interventions at the right moments.
- Journey mapping across patient, caregiver, and HCP touchpoints
- Adherence and access challenge analysis to support interventions
- Voice-of-patient insights to shape omnichannel strategy and content
- Emotional and behavioral drivers to unlock new opportunities
Ongoing performance and optimization
Make informed course corrections and stay ahead of market shifts with agile, continuous research.
We combine primary and secondary data to help brand teams understand what's changing and why, so you can adapt strategies and protect market share.
- Brand equity tracking and qualitative feedback for pulse checks on performance
- Market access and payer perceptions to inform access strategies
- Integrated analytics and research to support omnichannel and field force decisions
Built around your business goals
You get research that works for your brand, not in a vacuum.
Whether you’re shaping a forecast, refining positioning, or unlocking new omnichannel strategies, every engagement is tied directly to your commercial priorities.
Sees what others miss
We go beyond surveys, combining primary research with real-world data, claims, digital signals, and AI-powered synthesis to uncover what one source alone can’t.
You get a richer, more complete understanding of your customers, market, and whitespace opportunities.
Insights that work across teams
Your research shouldn’t live in a deck.
We work closely with your cross-functional teams - commercial, sales, marketing, and medical - to ensure outputs are accessible, actionable, and embedded into everyday decision-making.
Research grounded in therapeutic reality
You don’t have to explain your world to us.
From oncology to rare disease, our experts bring deep therapeutic knowledge that shapes stronger hypotheses, sharper insights, and recommendations that reflect your market’s complexity - and your brand’s potential.
The oncology omnichannel blueprint
Caught beneath the surface: the hidden potential of patient data
Brand planning for microlaunches: how pharma can adapt to a more complex ecosystem
See what your research might be missing
We’ll help you uncover what’s driving behavior and market activity, and what to do next.
