In this 30-minute webinar, Beghou’s Jenny Herritz and Todd Foster shared a structured framework for pre-commercial teams navigating how to make the best data investments for their commercial and corporate strategies. Early launch decisions require a balance of renting for speed and flexibility while plans are still forming and buying for consistency and control across the data ecosystem closer to launch.
Top takeaways from the session:
- Account for corporate strategy.
Align investment decisions based on whether you’re building for scale or positioning for acquisition. This will influence whether you move toward buying closer to launch or maintaining flexibility in a minimal viable model. - Recognize that there’s no single right model.
Each company’s situation is different, so make sure to choose the mix of renting and buying that fits your stage, priorities, and constraints. - Start with the key business questions for your commercial strategy.
Let your business needs drive decisions about data, technology, and capabilities, rather than trying to retrofit data and tech purchases for your needs - Expect the approach to change over time.
Shift from flexibility in your data, tech, and people/capabilities early to durable infrastructure and support as launch certainty increases. - Use a framework to sequence decisions.
Align stakeholders, keep decisions grounded in business needs, and balance trade-offs against your pre-determined framework to avoid investments that don’t provide the value expected from them.