Presented at: Pharmaceutical Management Science Association (PMSA) 2025
Poster presented by: Yair Markovits, Partner and Melissa McDevitt, Partner
Poster overview:
This poster shares a practical framework for building a scalable, integrated data ecosystem to support both launch and long-term analytics goals. We show how teams can:
- Select and integrate the right structured and unstructured data sources
- Assess and partner with vendors aligned to evolving needs
- Strengthen internal capabilities to enable downstream AI initiatives
- A case study illustrates how one organization applied this approach to confidently prepare for launch while laying the groundwork for future AI-driven insights.
