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Articles by Admin

Pharma’s data challenges: What we learned from our new survey

Melissa McDevitt on harnessing sales data to maximize commercial success

Esin Izat discusses pre-launch marketing research strategies

Esin Izat on marketing research for emerging life sciences companies

Emily Eller and Kevin Frymire on pharma’s automation dangers

Beghou promotes advanced analytics and oncology expert to Associate Partner

Steve Trokenheim on takeaways from 2019 Emerging Pharma Pulse Report

Steve Trokenheim on drug pricing transparency in DTC ads

Cecile Marbella and Steve Trokenheim on using frozen alignments in incentive compensation

Beth Beghou on advanced analytics in incentive compensation

Underuse of analytics hampers emerging pharmaceutical companies’ ability to retain field sales representatives

Beghou hires former Takeda executive to lead new marketing research practice

Beghou Associate Partner named a 2019 "leader of the future" in healthcare

Beghou Associate Partner wins 2019 PM360 ELITE Award

Beghou recognized as leading analytics provider for life sciences companies

Beghou named a Top Analytics Service Provider of 2019