June 10, 2026 | 11 AM ET
When your data hits a wall
A pragmatic framework for life sciences leaders before investing in more data
You have a solid data foundation, but the story it’s telling doesn’t fully reflect reality. Patients you know should be there are missing. Targeting feels misaligned. The answers you’re getting raise more questions than confidence.
In this situation, most teams ask the same question: "Do we need more data or something different?" With no shortage of vendors and data types - claims, EHR, SDOH, genomics, specialty pharmacy, and more - to choose from, it's easy to invest in more data without materially improving decisions.
In this webinar, Beghou's Adrienne Lovink and Vishal Singal share a practical framework to identifying what's missing from your data stack and how to make sure your investment drives the right outcomes:
-
Diagnosing the real gap: How to distinguish between data limitations, analytical limitations, and use case issues
-
Identifying your data problem: Knowing when you need more coverage (e.g., additional claim sources) vs a different data type
-
Making the right data decisions: How to prioritize gaps and narrow the list to investments that will move the needle
-
Real-world scenarios: Q&A addressing common situations and examples
Turning investments into real patient impact: Lessons from consumer-oriented and specialty Rx brands
Patient centricity means very different things depending on the brand. For consumer-oriented products, it often shows up as reach, relevance, and sustained engagement at scale. For specialty and complex therapies, it’s about precision, access, and navigating a complex patient journey. Yet across both, teams are grappling with the same challenge: how to turn data, AI, and technology investments into real patient impact, without losing trust or cohesion along the way.
Speakers:
Adrienne Lovink
CEO, Beghou
Vishal Singal
Partner, Beghou