AI adoption in life sciences depends on more than enthusiasm or access to tools. Nicole Ventrone, Partner at Beghou, and Brett Ramos, Sr. Director of Commercial Operations and Analytics at Neurelis, share findings from their survey of 100 commercial leaders: nearly 80% of respondents look for ways AI could improve their work, but only 34% have built it into their workflows.
The article challenges assumptions about role, age, and training, and outlines five employee personas that can inform rollout planning. It identifies compliance uncertainty, data quality, insufficient training, and a lack of approved use cases as the leading barriers, and explains why practical use cases, clear guardrails, and protected time are needed to turn interest into sustained adoption.