Presented at: Reuters Pharma USA 2025
Presented by:
David Laros
Partner
Presentation overview:
- Explore a real-world example of how a life sciences company successfully implemented GenAI to drive more precise, personalized HCP engagement
- Get practical guidance for right-fit GenAI methodologies and tools for content tagging, affinity mapping, NBA, promotions and more
- Drive measurable outcomes like improved HCP experiences and Rx lift with strategies for boosting field force and home office trust and adoption