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The next act in commercialization: From market signal to coordinated commercial response

Written by Clare Gora | Sep 15 2026

Presented by:

 

Clare Gora

Partner

Presented at: Fierce Pharma, 2026

Overview:

What will it take for AI to improve commercialization?

That question quickly becomes a broader one: what still needs to change in the commercial model itself for AI to work the way we want it to?

In this presentation, Clare shared where change gets stuck between commercial strategy and execution and what organizations need to strengthen before AI can make that response faster, smarter, and more consistent.

She also shared a practical framework to take the next meaningful step without committing to an expensive, years-long transformation.