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Steve Trokenheim and Robert Lien explain why life sciences companies should go for it on fourth down - Beghou Consulting

Written by Admin | Nov 29 2018

More NFL coaches are going for it on fourth down. Life sciences commercial leaders should follow suit and be bold enough to embrace machine learning techniques and trust the seemingly counterintuitive advice data can provide. Steve Trokenheim and Robert Lien detail on LinkedIn how companies can apply machine learning to their sales force sizing efforts.

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