Presented at: Fierce Pharma Week 2025
Presentation by:
Presentation overview:
- Get an inside look at how one specialty pharma team scaled omnichannel capabilities over time—navigating real-world roadblocks like change management and adoption
- See how tools like digital affinity models, content tagging, and GenAI-powered suggestions are powering more relevant HCP engagement
- Walk away with practical lessons on connecting strategy to execution in ways that drive trust, traction, and measurable impact